Writing a News Story

• Hard news starts with the 5 w's
• Hard news slams the reader with all of the facts right away and then elaborates later
• Soft news is often on people or organizations and gets more in depth
• A feature takes a step back from hard news and gets more in depth
• A editorial is an oppinion article that gives you a chance to express how you feel about a topic
• A lead is like a topic sentence and in hard news it is the five w's
• In a hard news story you CANNOT use your opinion, only in soft news or an editorial.
• Think about the five senses, you want to make the reader feel like they are there.

1. Find a topic
2. Find an angle
3. Collect data, information
4. Gather interviews
5. Write the Story
6. Edit/Revise/Proofread

Ethics/Law of Journalism

5 freedoms:
religion
assembly
petition
speech
press

The Tinker Standard:
Tinker vs. Des Moines School District.
Student speech cannot be censored as long as it does not materially disrupt class work or involve substantial disorder or invade the rights of others.

The Frasier Standard:
Because student officials have an "interest in teaching students the boundaries of the socially acceptable behavior" they can censor speech that is vulgar or indecent even if it does not cause a "material or substantial disruption."

The Hazelwood Standard:
Morse vs Frederick (2007)
A kid was suspended for having a dumb sigh even though it was a day off because it was against the teachings of the school. The court sided with the school.

Elements of Libel:
A defamatory statement
Published to at least one other person
"of and concerning" the plaintiff
A false statement of fact
Made with fault

Advertising

What is the company? Sony

Who is the target audience: Gamers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Quick editing during tackling scene

What is the slogan/message for the company? Live in your world, play in ours

Was the message effective? Why or why not? It wasn't effective to me


What is the company? Budweiser

Who is the target audience: Sports fan

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Replay and the rewinding noise

What is the slogan/message for the company? No

Was the message effective? Why or why not? It was funny

What is the company? Chrystler

Who is the target audience: Females

What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity

How were camera shots and editing used to enhance the message? sleek and elegant

What is the slogan/message for the company? drive and love

Was the message effective? Why or why not? no, i'm a guy

What is the company? pepsi

Who is the target audience: rock and roll fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor and celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? its a twist on a great thing

Was the message effective? Why or why not? I found that it was funny

What is the company? Viso

Who is the target audience: Basketball players

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor and celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? it's everywhere you want to be

Was the message effective? Why or why not? no, but it was funny

Definition:
Define “Journalism” in 1-3 sentences.
It is the telling of current events that are newswothy via newspapers, magazines, television, radio, and Internet.


List and describe the six criteria of newsworthiness.

TITLE DESCRIPTION EXAMPLE
1 Timeliness- we care about things that are happening now; ex. healthcare bill, weather, natural disasters,sports scores.

2. Significance- the more people that are impacted the more it matters; ex. 9/11, hurricane Katrina, and the superbowl.

3. Unusualness- things that don't happen often; ex. man bites dog, octomom.

4. Prominence- we care about famous people; ex. obama gets a dog.

5. Proximatey- things that are close to us; ex. weather, traffic.

6. Human Interest Stories- stories that show us something positive; ex. animals being helped.




What are the advantages of print journalism?
1. You have control over what you read.

2. You have control when you read.

3. More in depth writing.


What are the advantages of broadcast journalism?

1. Video is much more engaging for the audience.

2. The ability to be live and updated.

3. Broadcast journalism is much more accesible.


Why has online journalism (convergent media) become so popular?
It is becoming so popular because technology is growing. Convergent media is always being updated. You can access it when ever you want to. You can carry all of the news on your phone where ever you go.